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Ready for What’s Next? It’s Time to Meet Generation X

The over-50 fitness market is more than just Baby Boomers. And it’s time to start getting ready for Generation X, who will start turning 55 next year. They grew up on “Seinfeld,” Nirvana and Winona...

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FAI is Communicating More

You might have noticed in recent months that FAI has increased its communications and social media content. It’s part of our efforts to keep you engaged, to increase a sense of community among us, and...

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Mastermind in Indy: FAI’s Business Coaching Was Rolling on the River

What’s a great way to receive invaluable business coaching, learn from peers and other experts, and have a great time for a couple of days? FAI’s Mastermind members, including seven newcomers and...

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The 5 Big Things Coming in Fitness over the Next Decade – And How You Can Be...

From population trends to technology, countless factors affect the fitness industry. Still, anticipation is key to business success, and we’re predicting the top five trends coming in the next year....

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Breast Cancer Awareness Month and Opportunities to Learn

As the annual Breast Cancer Awareness Month gets underway this October, FAI wants you to know about about a great learning opportunity from the Cancer Exercise Training Institute (CETI). The...

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A Healthy Eating Strategy that Stimulates Weight Loss and Improves Health

By: Mitch Kahn – Plant Fueled Trainers What if I told you that there is an easy way to lose weight and get healthier? And you don’t have to purchase any expensive foods, shakes, supplements, or pills....

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Tips to Help Your Clients Keep Away the Winter Blues

by Dan Ritchie Let’s face it, some of us are experiencing long, gloomy days this season, and sometimes they can bring on sadness, fatigue, and even seasonal depression. We know that eating smart,...

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8 Elements of Functional Aging Training Program Design

When it comes to program design, there are many factors to consider. As we say, program design is an art and a science. Here are 8 elements to consider when creating programs for your mature clients...

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Know your Ideal Client

by Dr. Dan Ritchie Do you know who your ideal client is? I mean really know them? What gives them joy? What is their biggest pain point? What keeps them up at night? One of the fundamental starting...

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5 Things I’ve Learned in the Last 14 Days

by Dan Ritchie, PhD These times are challenging to say the least. Over the past few weeks we’ve had an unbelievable amount of information coming our way, some challenging and some downright scary. But,...

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